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Kersti Krug, of the University of British Columbia, presented this multidimensional approach to identifying a nonprofit's economic strengths and weaknesses.
Museums, Merchandising, and Nonprofit Commercialization by Stefan Toepler and Volker Kirchberg This paper sheds light on the prospects and perils of museum merchandising and auxiliary activity - do they really add significant value - and do so against the background of the current commercialization debate.