By Scot Chisholm, Candid | January 4, 2021
The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t insulate us from the need to be flexible and adapt to the changing world around us. At the same time, our industry has shown remarkable resilience in times of greatest need, and this year has been no exception. Over the course of the year we saw trends catalyze in the wake of changing circumstances that make it tough to predict where things will settle in 2021. With that being said, we are eager to discuss what we predict will be some of the top fundraising trends for the upcoming year (and very likely, beyond).