New study finds differences between crowdfunding donors and traditional charitable giving donors
Thursday, April 8, 2021

Crowdfunding donors are more diverse, younger, less religious and more likely to be single, Indiana University Lilly Family School of Philanthropy research shows

Research released today by the Indiana University Lilly Family School of Philanthropy at IUPUI provides new insights into the use of crowdfunding for charitable giving, focusing on donors who give via crowdfunding and how they differ from traditional charitable donors.

The new study, Charitable Crowdfunding: Who Gives, to What, and Why? examines who crowdfunding donors are, their motivations for giving this way, how they are different than more traditional charitable donors, and the activities they support. The report looks at how crowdfunding fits into the larger philanthropic landscape and perceptions of crowdfunding by both crowdfunding donors and non-crowdfunding donors. It also provides a glimpse into Americans’ charitable behavior during the COVID-19 pandemic and their giving for social justice.

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