The 4-day work week will become a competitive advantage

During The Great Resignation, millions of people have been doing more than walking away from their jobs. They’ve been rethinking the role that work plays in their lives. There’s a growing number of talented, motivated people who are interested in doing a great job in less time, according to organizational psychologist and Wharton professor Adam Grant.

For decades, leaders have equated commitment with long hours. At long last, more are recognizing that you can excel in your work and care about your workplace without making it the dominant priority in your world. From Microsoft Japan to Semco in Brazil and the government of Iceland to Perpetual Guardian in New Zealand, organizations are figuring out how to make the 4-day work week work.

Before COVID, it was a novelty. In 2022, the 4-day work week may start to become a competitive advantage for companies. Companies that offer 50 extra days of freedom a year will have an easier time attracting and retaining talented people. If you’ve decided that there’s more to life than work, it’s hard to imagine a more enticing and exciting proposition.

Every workplace has a gravitational field. Leaders who take the 4-day work week seriously will draw stars into their orbit.

See more #BigIdeas2022 here: And weigh in: How do you think our work weeks will evolve in the year ahead?

Adam Grant is the host of the TED podcast WorkLife and author of “Think Again: The Power of Knowing What You Don’t Know”. Follow him for more updates about work and our relationship to it.

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