This presentation offers touch points for when to charge for a service; the various functions of pricing in effective resource allocation and management; the conditions under which charging for a service is feasible and desirable; effective pricing strategies including price discrimination, bundling of services, and congestion pricing; the relationship of earned income initiatives to mission impact and financial support; relationship of success of earned income ventures to competitive advantage, core competencies, and other considerations; costs and benefits of engaging in commercial ventures.

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